Sony Pictures brings 3D Green Hornet content to mobile devices

MUMBAI: In anticipation of the nationwide release of the 3D action-comedy The Green Hornet on 14 January, 2011, Sony Pictures has launched The Green Hornet On-The-Go campaign enabling moviegoers to interact with 3D content and games via their mobile devices.

Using mobile marker technology from WiMO Reality, moviegoers can use their smartphones to scan the logo for The Green Hornet and be directed to a mobile site created exclusively for the On-The-Go program. The site provides a sneak peek in the form of 3D digital collector cards.

Wherever a consumer sees the WiMO-enabled Green Hornet logo on any printed or online materials, they can use their smartphones to scan it with a free app from WiMO Reality. With the aid of specially marked, limited-edition 3D glasses, moviegoers can enjoy the digital collectors cards directly from their mobile device screens. The glasses, designed to look like a black mask, will be distributed at select theaters nationwide, and at various stops on the national tour of the Black Beauty car – the transportation of choice for the Green Hornet and his sidekick, Kato. Included with the glasses is a 3D collectors’ image of Black Beauty smashing through the page.

Consumers visiting participating Carl’s Jr. locations during November through the film’s release will also find in-store materials for the film tagged with a special WiMO-enabled marker. Scanning the marker, which looks like a series of dots, gives users access to an exclusive Carl’s Jr. mobile site that showcases a special video message from Seth Rogen, a video about Black Beauty, and more. The application allows consumers to save the content after they view it and to receive automatic updates of new content as it is added to the mobile site.

"With the increased usage of mobile applications, people are enjoying entertainment content while they’re on the go – so we wanted to bring The Green Hornet right to consumers on their devices. The most exciting part is that we’re delivering this in 3D," said Sony Pictures president, worldwide digital marketing Dwight Caines.

In addition to the mobile marker technology, The Green Hornet On-The-Go campaign includes games for Android, iPhone and iPad devices. Android users can download The Green Hornet Crime Fighter game from the Android Market for free or visit to play the game on their mobile flash enabled browser. Players can choose to be The Green Hornet or Kato in this street-fighting style game.

Those with iPhones or iPads can download The Green Hornet Wheels Of Justice iPhone/iPad game, which is already available in the App Store. This 3D action driving game lets players navigate Black Beauty through dangerous downtown streets while defending the city against an array of gangsters.