Sony Pictures’ Loot releases Ghostbusters fan packs to PlayStationHome


MUMBAI: The cult-classic sci-fi movie Ghostbusters is coming to PlayStationHome, thanks to Loot, a group of innovative developers dedicated to creating branded interactive entertainment products and experiences for Sony Computer Entertainment America’s PlayStation Home, and Sony Pictures Consumer Products.

Loot will provide PlayStation Home with an array of interactive Ghostbusters-branded items – such as figurines, t-shirts, costumes and more – in conjunction with the worldwide release of Ghostbusters on Blu-ray the week of 16 June, 2009 from Sony Pictures Home Entertainment and the simultaneous launch of Ghostbusters: The Video Game, celebrating the film’s 25th anniversary.

"Ghostbusters is one of our most popular franchises and, thematically, it was a natural fit for the social gaming world of PlayStation Home. We’ve created an experience where fans can virtually participate in the movie environment," said Sony Pictures Digital Authoring Center vice president of business development and Loot general manager David Sterling.

Ghostbusters figurines – including mini-Stay Puft Marshmallow man, Slimer ghost, Ecto-1 car and ghost trap – go on sale individually or as a Fan Pack, followed by Ghostbusters regular and logo T-shirts and Ghostbusters Proton- Pack Costumes in the coming weeks. Among the products to be released is the Ghostbusters Firehouse On-Location, which is a replica of the three-story firehouse from the movie featuring a fireman’s pole, a full-size Ecto-1 car, a flying Slimer ghost and exclusive furniture as well interactive stage set cameras. With the purchase of the Firehouse, users get a bonus Stay Puft Marshmallow man costume head.

All of the Ghostbusters-branded interactive items, created by Loot and offered in conjunction with Sony Pictures Consumer Products, and selected by Sony Computer Entertainment America will be available for purchase in the coming weeks from the PlayStation Home Mall. Prices range from $.49 to $4.99.

Directed and produced by Ivan Reitman, Ghostbusters stars Bill Murray, Dan Aykroyd, Sigourney Weaver, Harold Ramis, Annie Potts and Rick Moranis.