Mumbai: Sony Pictures Entertainment will use 4K digital technology in the making of most of its filmed productions, it was announced by Sony Electronics.
"With the industry moving rapidly to embrace the improvement in quality that digital cinema can offer, we believe that 4K resolution gives audiences the best seat in the house," said Sony Pictures Entertainment president of production administration and studio operations Gary Martin. "That’s why we will be making more of our filmed productions at full 4K resolution, scanning at 4K, using a 4K workflow process, and releasing a 4K DCP to theaters. The crisp and vibrant images provided by 4K are the only way to ensure that audiences both today and in the future will really be able to see the full range of what we can capture on film."
Sony Pictures has already released the summer blockbuster Hancock in 4K, with the motion picture grossing more than $600 million at the worldwide box office to date. Movies released in 4K can play in theaters with either 4K or 2K projectors. Among the next motion pictures to be digitally imaged in 4K by Sony Pictures, and available for 4K distribution, are expected to be 2012, Salt, and The Green Hornet, with more titles to be announced.
"This commitment from Sony Pictures continues the momentum that is building behind 4K," said Sony Electronics vice president, digital cinema systems division Gary Johns.
