Sony signs digital cinema agreement with Overture Films

MUMBAI: Sony Electronics’ Digital Cinema Solutions and Services Group has finalized a virtual print fee agreement with Overture Films. Under this non-exclusive arrangement, Overture will release its titles in digital format for playback in US theaters equipped with Sony 4K projection systems.

The agreement marks the latest alliance for the Sony DCSS group with a motion picture distributor, following recent announcements with Walt Disney Studios, Twentieth Century Fox, Paramount Pictures, and Sony Pictures Entertainment.

"The Sony digital cinema team has the right resources in place to give exhibitors the strongest foundation for digital cinema," said Overture Films executive vice president, theatrical distribution Kyle Davies.

The Sony DCSS group was formed to provide turn-key solutions for exhibitors, enabling them to efficiently convert their operations to digital technology. In addition to digital projection system deployment, the DCSS group will offer installation and maintenance services, customized solutions, delivery of alternative content programming, and high-level service and support.

"Our agreement with Overture expands our efforts to give exhibitors the ability to provide their patrons with the highest-quality experience in theaters. We will continue to forge and strengthen relationships with studios in order to increase the pipeline of digital and, ultimately, 4K, content for theatrical presentations," said Sony Digital Cinema Solutions and Services Group senior vice president Mike Fidler.

Overture’s first film under this new agreement is the box-office hit Law Abiding Citizen, about a brilliant sociopath seeking revenge for his wife and daughter’s murder. Released nationwide 16 October, the movie stars Jamie Foxx and Gerard Butler. Up next on 6 November is the highly anticipated The Men Who Stare at Goats, a quirky dark comedy that follows the U.S. Military’s attempts to harness paranormal abilities to combat its enemies, starring an ensemble cast that includes George Clooney, Ewan McGregor, Kevin Spacey, and Jeff Bridges.

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