Mumbai: TV-Desi LLC., a subsidiary of NeuLion Inc. and JumpTV Inc. has launched a new IPTV service delivering live South Asian television content to viewers in the United States and Canada.

TV-Desi is the first IPTV service dedicated to the Indian, Pakistani and Bangladeshi communities in North America. This subscription-based service provides live content in superior video quality using a broadband Internet connection and unique set top box technology.

TV-Desi comes to the marketplace through the core capabilities of NeuLion and JumpTV. These online media powerhouses have collectively launched the most complete online television experience with the ability to best serve the Indian, Pakistani and Bangladeshi markets.

TV-Desi features a line-up of over 40 channels including: Sony Entertainment Television Asia, Indus TV, Aaj, NDTV, ATN, Ekushey, Diganta, RTV, Hum TV, Amrita TV, IBN-Lokmat, TV9 News as well as North American Desi channels ITV, ASC amongst others.

"We’re excited about the opportunity to serve our Pakistani, Bangladeshi and Indian subscribers in a way that has no parallel to anything available in the United States and Canada for these communities. In terms of the sheer volume and caliber of content available, users will appreciate the high quality and affordable price. In addition, TV-Desi has a wider selection of programming from South Asia in languages like Marathi, Gujarati, Tamil, Malayalam and Punjabi in addition to Hindi, Urdu and Bengali programming," said TV-Desi CEO Sandeep Divekar.

"TV-Desi helps IBN-Lokmat reach new audiences in North America, who are hungry to get live news from home. The Lokmat Group has been a pioneer in Marathi news and is proud to be the first Marathi channel available in North America through the TV-Desi platform," said Lokmat Group executive director Devendra Darda.

In the coming months, TV-Desi plans to add movies and video-on-demand content as well as more channels in regional languages.