Mumbai: Star announced the appointment of Jonathan Ellis as its senior vice president, advertising sales. Ellis, who officially joined this week, is based in Hong Kong and reports to Star COO Laureen Ong.

Ellis will oversee Star’s advertising sales activities across the company’s regional markets including Singapore, Hong Kong, Korea, Japan, Malaysia, Thailand, Indonesia and the Philippines. He will also be responsible for developing integrated marketing opportunities and value added solutions for advertisers and marketers to reach their consumers in an effective and targeted manner.

"Jonathan joins us at a pivotal time," said Ong. "With someone of Jonathan’s experience and track record coming on board, we have an enormous opportunity to further grow our advertising revenues to appropriately reflect our strong viewership across the region."

"I’m thrilled at the opportunity to join Star," said Ellis. "I’m most looking forward to working with the team in order to maximize our ad sales revenues across the region. We have some truly magnificent properties that audiences have really connected with, and my focus will be on building creative solutions that our clients can utilize to speak to these millions of viewers."