MUMBAI: Star has appointed Yeshpal Sharma as its vice president of distribution and advertising sales for the UK and continental Europe.

Sharma will oversee Star’s operations across the territory, working to expand advertising sales and distribution of Star’s Indian and Chinese language television services.

Sharma, who joins Star from Eurosport, will report to Star senior vice president Distribution and Sales and head of Star’s North American and European offices David Wisnia.

"With the continued expansion of Asian communities across the U.K. and Europe, we have a real opportunity to further increase our presence. Yeshpal, along with the talented team we have in place, will be counted on to grow our revenue base in line with the excitement that the Star brand is generating among our growing number of viewers here," said Wisnia.