MUMBAI: Telecom Express, a provider of interactive services to UK media companies, and IMImobile, have launched IMEXmobile. The joint venture company has been set-up to provide major UK media groups with an end to end solution for the implementation of interactive mobile services to grow revenues across this sector.

IMEXmobile removes the need for media owners to work with a host of small and disparate suppliers. The company provides a complete service that incorporates the expertise, relationships and technology necessary for successful campaign and product development, implementation and account management, with a single partner. IMEXmobile delivers the tools that enable its partners to significantly increase mobile revenues whilst reducing the cost of service management.

Telecom Express CEO Damon Russell said, "IMEXmobile was created from the ground up to meet the demands and address the opportunities of our media partners. The established response mechanism will always have a place in consumer interaction, but mobile offers huge opportunities if it’s imaginatively and efficiently exploited."

IMImobile CEO Vishwanath Alluri added, "IMEXmobile provides a great opportunity for media owners in the UK to harness the benefits of our globally proven DaVinci service delivery platform. Businesses which effectively embrace mobile are able to create truly personal relationships with the end user and benefit from the associated revenue such a relationship can bring. This joint venture is an exciting development in IMImobile’s European expansion strategy following the take-over of Music2You from Nokia Siemens Networks and acquisition of dx3."