MUMBAI: Social network MySpace and TMZ announced a content partnership to bring new video content to the MySpace video platform, MySpaceTV (http://www.myspacetv.com).

TMZ will populate a branded channel on MySpaceTV, providing MySpace with a window to feature select exclusive clips after they have already aired on the TMZ television program. TMZ will also provide a variety of non-exclusive clips (up to 15) on a weekly basis, featuring irreverent celebrity stories in TMZ’s unique voice.

"MySpace is pleased to welcome TMZ to the family of branded channels on MySpaceTV," said MySpaceTV VP of marketing and content Jason Kirk. "The MySpace community consumes celebrity and entertainment news at a rapid pace, and TMZ’s’ exclusive content perfectly complements the immersive community experience MySpace offers to our users."

"TMZ and MySpace both have a shared demographic and sensibility that makes this partnership between these two powerhouse brands so mutually beneficial," said Warner Bros. Television Group senior vice president, digital Brett Bouttier. "These types of strategic agreements give TMZ the opportunity to expand distribution and bolster its status as the number one source for up-to-the-minute entertainment news on any platform, further increasing the relevance of a brand already known for being far ahead of the curve."

TMZ debuted last September with the Fox Owned Television Stations – including New York, Los Angeles and Chicago – serving as the show’s primary launch group. TMZ became the number one new first-run syndicated series of the season, and in its most recent week of national ratings (4–10 February), it delivered a 2.3 Household rating.

"TMZ has become the go-to source for celebrity news in an incredibly short period of time," said TMZ general manager Alan Citron. "The MySpace partnership further extends our reach to the entertainment fan base that has responded so favorably to our content."