Mumbai: Television on-demand company TVN Entertainment has inked a multiyear on-demand distribution agreement covering all new releases from Overture Films, the theatrical film unit of Starz, LLC.

In addition to providing access to all of TVN’s VOD affiliates, the deal gives Overture the right to use TVN’s interactive programmer tool, iPRI. This tool features an intuitive web-based dashboard interface, giving content owners the ability to make real-time changes to on-demand titles, program synopsis, actors, price, genre, and folder placement without workflow interruption or cost to re-pitch.

"Overture has built an impressive movie slate with top-name talent", said TVN Entertainment programming vice president Jackie Rome. "Adding strong new partners to our studio roster demonstrates our commitment to providing the most comprehensive and compelling VOD content offering in the industry."

Overture Films is a fully integrated studio that produces, acquires, markets, and distributes motion pictures such as The Visitor, the upcoming Traitor with Don Cheadle and Guy Pearce, Righteous Kill with Robert De Niro and Al Pacino, and Last Chance Harvey with Dustin Hoffman and Emma Thompson.

"We partnered with TVN because of their impressive North American footprint, covering more than 40 million cable and Telco VOD subscribers. In addition, TVN manages the operational and delivery details of distribution to their VOD affiliates, which allows us to focus on marketing our titles," said Starz Media digital media, business development, and strategy, senior vice president Marc DeBevoise.