The aim of the event is to generate new business connections between producers, broadcasters, distributors and investors, looking to sell existing programming and co-produce new animated content across TV, film, mobile and online.
The UK delegation has been produced by Parameter with support of South West, Vision + Media and Screen West Midlands.
Media and Sport secretary of state for Culture, Olympics Jeremy Hunt MP said, “China is now the world’s second largest economy and a key international trade partner for the UK Government. The UK / China Animation Forum is a chance for UK businesses to generate advantageous new partnerships, and new revenues, by gaining insight and experience of the opportunities within China first hand. I look forward to learning of the results and to this being one of many creative business links between China and the UK.”
South West Screen chief executive Caroline Norbury said, “The South West is home to award-winning animation talent, ranging from world leaders Aardman Animation to growing companies such as Spider Eye and the BAFTA-winning Arthur Cox. South West Screen is pleased to be on board in developing the UK/China Animation Forum, which we hope will open up new opportunities for companies to widen their reach internationally.”
Producer of the Forum and Parameter managing director Mark Leaver said, "The UK China Animation Forum will allow ambitious UK companies unprecedented access to the key potential clients and collaborators within the Chinese animation sector. There are significant challenges for any UK business in entering China, but this event afford participants with an immediate overview of the market and direct connections to everyone they will need to know, in one room on one day."