UMG, MEEBO bring real-time social interaction to music videos


Mumbai: Universal Music Group (UMG) and Meebo have entered into an agreement to provide Meebo users with ad-supported videos from many of the most popular chart-topping artists in the world. The agreement will kick off by Meebo featuring artists Kanye West, Ludacris and The Killers at, where users will be able to view videos from the artists to promote their new albums. To augment the promotions, UMG will embed Meebo Rooms on official artist pages to enable real-time social interactions among fans.

Meebo has featured over 150 major artists at Most recently, these features have taken place in the company’s premium promotional space, the Meebo MediaBar. Artist features and advertising campaigns on Meebo log average click-through rates of 1%. Additionally, the MediaBar provides users with the ability to share the video campaigns seamlessly with their buddies at The agreement with UMG creates opportunities for Meebo users to enjoy premium content and gives UMG access to premium promotional space to create significant online buzz for their artists.

“Whether it’s rock from The Killers or hip-hop from Kanye West, Meebo users are extremely passionate about their music and enjoy sharing that premium content en masse with their friends,” said Meebo CEO Martin Green. ”The partnership between Meebo and UMG gives our users the ability to engage with thousands of videos from the world’s largest music company.”

“UMG’s Video Syndication Program allows for music fans to access videos in fun and easy ways at affiliate websites,” said Universal Music Group senior vice president, global digital initiatives Larry Baach. “Meebo, our latest affiliate, has a unique inter-operative IM feature that has captured the interest of a young, extremely loyal, and very active user base. UMG is always working toward better consumer experiences of our artist’s videos and we look forward to Meebo’s continued and inventive focus on music video.”

In addition to featuring new, hit videos on, UMG will utilize Meebo Rooms to enable real-time social interaction for fans visiting UMG artists’ official web properties. In the past, UMG has used Meebo Rooms to power a number of popular events, including an online listening party for Kanye West’s Graduation album and a live chat with hip-hop icon LL Cool J. Since launching in May 2007, over 300 musicians have used Meebo Rooms in similar capacities, either by giving fans direct access to the artist, or providing a forum where fans can interact via chat while visiting an artist’s official website or social networking profile.