Mumbai: Universal Music Group (UMG) has partnered with mobile content technology vendor m-Wise to provide fully managed mobile storefront solutions with keyword management platform and campaign creation to UMG in the United States.

Under this agreement, m-Wise will work with UMG to launch a centralized system to drive mobile content sales, reporting, tracking and payments to artists. This partnership with m-Wise will allow UMG to piggyback sales of mobile content online and in print, TV, radio, social media and other marketing and distribution channels.

M-Wise’s m-Store platform is an international platform with the ability to transact and market in multiple languages and currencies. This platform will enable UMG to drive mobile content promotions easily and effectively with the m-Wise keyword management platform and campaign creation system. It will provide integration with the top Tier 1 & Tier 2 carriers offering content at a variety of price points, and will be integrating with UMG’s mobile partners, such as Mozes, Echospin & Netbiscuits. By leveraging the m-Wise m-Store platform, UMG will be able to promote free content, sell individual content and even create content bundles in both English and Spanish in just minutes, using a simple, step-by-step approach.