MUMBAI:  Universal Studios Home Entertainment (USHE) have introduced flipper discs which is a dual-format disc containing both Blu-ray and DVD versions of some of Hollywood’s most iconic films.

The new flipper discs will launch on 19 January, 2010 with the superspy

Thrillers; The Bourne Identity, The Bourne Supremacy and The Bourne

Ultimatum, starring Matt Damon, premiering as individually packaged

Blu-ray discs.

Consumers will have the ability to choose between Blu-ray and DVD formats, simply by flipping a single disc. With complete utility in one convenient package, the revolutionary medium can be used on any DVD or Blu-ray compatible player, game platform or computer, making it ideal for anyone planning to upgrade to Blu-ray at a future date as well as current owners of both Blu-ray and DVD systems.

Each side of Universal’s flipper discs includes the entire movie as well as all available bonus features, with the Blu-ray side featuring exciting BD exclusives such as U-Control and BD-Live.

"Universal’s flipper discs are the perfect way for consumers to future-proof their collections while still enjoying their favorite movies on all their existing DVD players, "said Universal Studios Home Entertainment president Craig Kornblau. "The flipper disc offers an easy way for viewers to convert to Blu-ray now or at any time in the future, confident in the fact they will be able to experience their home entertainment purchases in the highest quality picture and sound when they do."

The release will mark the first time the Bourne trilogy, is available individually in Blu-ray’s digital sound. Each film is accompanied by bonus features