Walt Disney acquires iParenting Media


MUMBAI: The Walt Disney Internet Group has acquired iParenting Media in a move that adds to its line-up of family-targeted web properties within Disney Online, including Disney Family.com, FamilyFun.com and Wondertime.com.


With the acquisition, Disney Online gains iParenting’s resources, content and community that serves families, young parents and parents-to-be in English and Spanish. iParenting’s content and services will be integrated into Disney’s network of family targeted sites. Terms of the transaction were not disclosed.


iParenting’s portfolio features an array of professional and user-generated content, including thousands of articles and expert Q&A’s and hundreds of active mom message boards. Additionally, the network includes the highly-regarded iParenting Media Awards, the only certified product review and awards program in the industry.


The iParenting Media Awards recognize the best products in the children’s media and juvenile product industries. Disney will continue the awards program as an impartial resource for parents and consumers. Disney Online plans to integrate all members of the Evanston-based iParenting team.


“iParenting has built a strong, trusted reputation among parents, and we feel the site is a perfect complement to our overall portfolio of family-targeted, online brands. This acquisition builds on the successful launch of Disney Family.com earlier this year, and the ongoing success of FamilyFun.com and Wondertime.com, by broadening our content for parents to include information about pre-natal and new baby care. We’re excited to welcome such a talented group to Disney Online,” said Disney Online managing director Paul Yanover.


“Disney is one of the most trusted brands for parents and we believe this will be a great fit for iParenting. iParenting will be able to bring its core strengths and see them leveraged across the Disney Family network of sites. Together, we will provide many more parents and parents-to-be with much-needed information and inspiration along their parenting journey,” said iParenting Media co-founders Alvin All and Elisa Ast All.