Walt Disney Parks & Verizon to bring mobile magic to US parks


Mumbai: Walt Disney Parks and Resorts and Verizon are teaming up for a multi-year relationship designed to enhance the guest experience by bringing mobile magic before, during and after guests arrive at Walt Disney World Parks and Disneyland Resort.

This alignment allows guests to have a personal tour guide right in their wireless phones along with reliable new services at the parks. Early next year guests will also use Verizon Wireless’ technology when experiencing Disney’s Kim Possible World Showcase Adventure, an ultra-interactive attraction coming to Epcot in Walt Disney World Resort.

"With more than 90 percent of families bringing a mobile phone into our Parks, our objective was to enhance the magical Disney experience through innovative wireless technology," said Walt Disney Parks and Resorts chairman Jay Rasulo. "Imagine receiving up to the minute tips on special Park activities with just the touch of a button or receiving a call from Buzz Lightyear welcoming you to the Magic Kingdom."

Beginning next year, guests will be able to access an array of features on their Verizon Wireless phones while at the Walt Disney World or Disneyland Resort to help them make the most of their Disney experiences. Planned services include an exclusive mobile application that will give guests with Verizon Wireless service the ability to easily locate shows, restaurants and the Disney characters anywhere inside the Parks; get real-time attraction availability information; access mobile games; receive messages from characters and more. Verizon Wireless is also continuing to invest in its wireless network from coast to coast, and the relationship with Disney means the wireless users will benefit from further enhancements to the Verizon Wireless network in the Parks.

Verizon senior vice president digital media and marketing John Harrobin said, "All of our efforts focus on one goal: making the Disney experience even better for our customers. There are few life experiences that are more memorable than visiting a Disney Park, and now guests with Verizon Wireless service will unlock even more magic from their visit — by navigating the Parks easier and faster with instant access to key information such as ‘Where’s Mickey now?’ and other special features  even when they travel home and share their experiences with family and friends."

In addition, guests visiting Epcot in Walt Disney World Resort in early 2009 will be among the first to experience Disney’s Kim Possible World Showcase Adventure. An ultra-interactive attraction, Kim Possible World Showcase Adventure invites guests of all ages to team up with members of Team Possible to save the world from various comical villains and their mad inventions. Armed with an official Verizon Wireless "Kimmunicator," guests will use these handheld devices to help maneuver through the mission.

While Verizon Wireless customers will have exclusive access to an array of enhanced features, Disney and Verizon are also working to ensure that some mobile information such as dining locations, show times and locations will be available to all Parks visitors, regardless of their wireless company.

Additional details will be available next year as the companies expect to add a suite of services and functionalities to help guests at Disney Parks have the most magical experience.