MUMBAI: Warner Bros. Television Group is to consolidate its two domestic television distribution divisions Warner Bros. Domestic Television Distribution (WBDTD) and Warner Bros. Domestic Cable Distribution (WBDCD) into a single domestic television distribution entity. This was announced by Warner Bros. Television Group president Bruce Rosenblum.

“In the last few years, the markets served by our two divisions have evolved into one marketplace,” said Rosenblum. “It is clear that having two domestic distribution units in an environment of blended distribution windows is neither financially prudent nor strategically smart. Having one operation represent our product to syndicated, cable and satellite buyers domestically will help us to better serve these clients, be more nimble and responsive in the marketplace and heighten our competitive advantage.”

The combined unit will be headed by Ken Werner, who will continue to serve as president of the newly expanded Warner Bros. Domestic Television Distribution. Eric Frankel, who has served as president WBDCD since 2001, will depart Warner Bros.

Since their establishment, WBDTD had been responsible for sales of first-run syndicated programs, off-network programs and sales of feature films to local television stations, while WBDCD handled the sale of those same properties to pay, cable, satellite and broadcast networks.