Mumbai: Warner Music Group Senior global consumer marketing VP Dan Pelson has moved to uPlayMe as CEO. uPlayMe is a new way to connect with people who share the same taste in music and video.

"The music industry is entering a renaissance," said Pelson. "Music lovers are congregating online, musicians are communicating online, sales are rising online, and technology is moving quickly to deliver better services to consumers."

Warner Music Group made an investment in uPlayMe, recognizing the potential to grab a leadership position as social networks become customized around individual’s passion-driven interests, especially as "Facebook Fatigue" sets-in. The Dow Jones Venture Wire highlighted uPlayMe as "One to Watch".

uPlayMe connects users with people who have the same taste in music & media. All they do is download the application and then play music or watch video on their computer. uPlayMe will recognize music and videos from a media player or browser-based content sources with Internet Explorer and Firefox (YouTube, Hulu, Last.FM, Pandora, Metacafe, CBS Streaming Radio).