Wizzard Media partners iRecords for content distribution


Mumbai: Podcasting network Wizzard Media has signed a global content distribution agreement with iRecords, an independent music label based in Hollywood, California. This relationship creates a strong and innovative tie between new and exciting music labels and the global music community.
Under the agreement, iRecords will bring its dynamic music videos and music-related content to Wizzard Media to distribute to the more than 2.6 billion mobile users and music lovers worldwide. The library will include both classic music videos as well as music videos of new and emerging artists, covering all music genres and ethnic groups.
Additionally, exclusive and candid behind-the-scenes footage of music producers, writers and artists during both recording sessions and back stage interviews to live performances will be included. This innovative and groundbreaking approach will directly connect artists and producers with faithful fans and introduce them to a vast new audience. All of the content will be available for advertising and sponsorship opportunities.
To kick-off this new partnership, breakout sister-act Jewel and Blaire Restaneo will debut their new original music to a global community through Wizzard’s online channels in the coming weeks. This introduction follows their highly-acclaimed premiere performance at the Genghis Cohen Club in Los Angeles last month. iRecords and Wizzard plan to roll out more new and emerging talented artists in the same way.
iRecords VP artist development Sara Jackson said, "There are so many extremely talented music producers, and artists who have found themselves lost in the transition between traditional methods of music distribution and the newly emerging on-line delivery systems. Wizzard Media provides us the ability to reach out to established and new music providers and link them with the worldwide music community."
"We look forward to providing our global viewers with such an engaging, high-quality library of content from the incredibly talented artists on iRecords in a way that has never been viewed and experienced before," noted Wizzard Media Sr. VP content creation and distribution Skip Fredricks. "This is truly a historical partnership between a global digital media provider and an indie music label, and it’s wonderful to play a part in laying the foundation for the next chapter of worldwide music access without borders."