94.3 MY FM launches in Nagpur


MUMBAI: Radio station 94.3 MY FM has now launched in Nagpur city.


This marks MY FM’s 13th station launch nationally. The group has four more launches – in Jodhpur, Kota, Jabalpur and Raipur planned after this, which will complete its launch plans for all 17 circles that it has license to operate in.


94.3 MY FM business head Harrish M. Bhatia said, “Nagpur is going to be a very challenging, and at the very same time, a very important market for us. Our understating of this market is going to help us create a product which would be loved by the people of Nagpur. The way Nagpur has always welcomed everyone with an open heart and given something to everyone – employment opportunities, educational institutes, rich cultural heritage, similarly 94.3 MY FM is also going to have something for everyone in its bouquet.”


94.3 MY FM national programming head Viplove Gupte added, “We are very confident about Nagpur as a market as our product is the result of an extensive research. For the first time, Nagpur is going to listen to what it really wants.”