MUMBAI: BIG 92.7 FM is the official radio partner for the Children’s Film Festival being organized by Children’s India for the fourth consecutive year.

The event was inaugurated on 18 February by K.V.R. Tagore, Commissioner Information Department, and Thallam Nanjunda Shetty, President of Karnataka Film Chamber of Commerce with presence of Kannada film stars such as Upendra and Puneeth Rajkumar.

This is the largest event of its kind targeted at children across Bangalore and beyond. BIG 92.7 FM has been associated with this cultural festival as the official radio partner and has lined up a host of on-air programs and live interviews. Sandalwood actor and director Upendra is the brand ambassador of the festival.

This year Children’s India has expanded its reach to four cities – Bangalore, Mangalore, Hassan and Davangere and has tied-up with cinema halls across these cities. A total of over 30 films specially short listed from various Indian languages is being aired during the course of this week. Children’s India has created a platform that provides free access to children who cannot afford to watch such films.

BIG 92.7 FM RJs across Bangalore, Mangalore and Mysore promoted the Children’s Film Festival programs on-air with special updates on the various movies being screened across cinema halls in the city. Taking forward its offering as a platform for self expression, the station is hosting several popular celebs and child artists on air wherein they speak about their experiences working on their movies targeted solely at youngsters.

BIG 92.7 FM regional director – south Sabita Kath said, “We are proud to be associated with Children’s Film Festival as its Radio partner. As a platform for self expression we offer children an opportunity to share their experiences with popular celebs and child artists, which is in itself an enriching experience. Through this initative, we are offering a wholesome entertainment mix to a very large listener base across the city and beyond, and have received excellent participation for the same It is our endeavor to keep offering content that is enriching and value adding to our listeners.”