Percept Talent Management signs Azaan Sami


MUMBAI: Percept Talent Management has signed Adnan Sami’s son Azaan Sami, who will make his debut with PTM in association with Sony Music India.

The young composer and singer will release his debut album in January 2010. Besides composing music for his albums, Azaan is also looking at composing music for movies in the near future.

Azaan said, "I am extremely delighted to be associated with PTM at the start of my career. While I will concentrate on my music and other creative interests, I have them as my mentors to guide me on the professional front. For new comers, it is extremely important to be recognized and be given accreditations in the right manner. PTM music will channelize my career keeping in consideration the best of my interests."

Percept joint managing director Shailendra Singh added, "Azaan Sami is our Sachin Tendulkar of the music industry. Coming from a strong lineage, where music is the way of life, this was but a natural progression for Azaan. Percept will give a much needed professional edge to catapult Azaan’s career and will help him make a tremendous mark in the industry. We at Percept wish him all the best in his endeavors."

PTM will also look into all initiatives related to films, music concerts, image management and brands for Azaan.

Singh added, "Sony Music would help PTM bring forth the international experience, expertise & distribution to the right platform. We are extremely proud to be associated with them."

Sony Music India MD Shridhar Subramaniam said, "Sony and Percept, in the past have worked on some path breaking ideas and initiatives and this tie up will only be yet another bench mark set by them. PTM will take care of all the marketing, branding and promotional activities for the talent and Sony would be the official label. We are glad to be a part of such a strategy, which will offer only the best to the industry."