Radio One launches Chak De! contest


MUMBAI: Radio One has launched the Chak De Gang of Girls contest in which 500 winners (all of them girls) will get a chance to watch the latest Yash Raj film Chak De! India. The contest will run for female residents of Mumbai, Delhi and Bangalore.


The entries for the contest are open till 11 August 2007.


Radio One vice president programming and brand Vishnu Athreya said, “We believe in offering what the listener wants and in the process try and create something innovative so that our partners can associate with us as well as reach out to their target audience.”


Radio One is teaming up with to promote the contest, as the product targets girls in particular.