MUMBAI: Starting 10 December, Red FM has kicked off a festival offer – Flat Kar De contest for their listeners, where by one can win cash prizes starting from Rs.935 -93,500 or a two BHK flat at Paramount Group’s Crossing Republic on NH24.
 
The listeners can participate listening to Red FM throughout the day in any of the shows. During the time period of 10-31 December, 2007 a key song of the hour will be announced on the Red FM Delhi station and listeners need to sms the correct details to win either cash prizes or key to the flat. As the contest comes to an end all the listeners who choose the key will be invited for a big on ground event, where one lucky person whose key opens the door will win the flat.
 
Station Head Delhi, Akash Verma said, “Red FM is always trying to introduce innovative marketing ideas and also capture the pulse of the listener by simple and involving contests. We have started this contest as a tool to build a strong bond with listeners and ensure this Christmas season they get their daily dose of entertainment coupled with loads of prizes.”
 
The contest was unveiled with week long teaser promos, followed by outdoors, and innovative on-ground activities starting from 17 December. The USP of this campaign would be the support of innovative on-ground activities that captures the essence of a dream home for the common man. To target in car listeners of Delhi, activations and contest promotions would be done at 20 key crossings. On-ground mall activations to reach out to a wider base of listeners would be done at 10 prime malls in Delhi NCR and 20 prime markets across the city. The entire contest will be supported by on-air promos on Flat Kar De and RJ talk.