MUMBAI: Zaldiva Inc, a specialty and online retailer of new and vintage Pop-Culture collectibles, comic books and memorabilia, plans to weave merchandise around  Fantastic 4: Rise of the Silver Surfer, scheduled to release on 15 June 2007.

The movie is expected to be a summer blockbuster and comes directly after the successful release of Spider-Man 3, which set records at the box office.

The incredible reception that the ‘comic’ based movies have received from Hollywood and the public is encouraging, and the anticipated continuing growth in popularity of this genre of film is aligned perfectly with Zaldiva’s business model, says the company.

Zaldiva’s new retail location and online store are stocked with a variety of merchandise and collectibles to support the movie’s release, it adds.