MUMBAI: Provider of IP Video on Demand (IPVOD) IPTV and interactive digital IP-based in-room entertainment and technology solutions in the hospitality industry – NxTV has signed a film and television VOD content licensing agreement with NBC Universal (NBCU).

The agreement allows NxTV the ability to offer hotel clients with multiple elements of NBCU content for a rental fee, which will include new release movies from Universal Pictures in HD, episodes from current primetime television shows and access to NBCU’s library of archived films. NxTV launched its expanded NBCU HD and TV On-demand entertainment on 1 October, 2007. In addition, NxTV’s IP-based delivery enables it to provide hotels with current TV content the day after it airs nationwide.

“This is one of the most comprehensive hospitality entertainment agreements ever signed,” said NxTV senior vice president of content Richard Jenkins. “The NBCU film and television content give NxTV the largest line-up of quality movies and other top entertainment in the industry. Now, our customers can provide their guests with more revenue-generating options that are offered by other properties. With a current lineup of more than 250 movies and TV shows On-demand, no other in-room provider approaches the scope of what we can deliver to our hotel clients.”

“NBC Universal recognizes the strengths of NxTV’s in-room digital delivery technology and digital rights protection, and we are delighted to partner with NxTV in offering travelers a broad array of entertainment options,” said NBC Universal Digital Distribution senior vice president Michael Bonner.

The agreement includes Universal’s films in HD such as Balls of Fury, Elizabeth the Golden Age, American Gangster, Eastern Promises, and Charlie Wilson’s War as well as episodes from hit NBC TV series such as People’s Choice Winner Heroes, Emmy Award winner Law & Order: SVU, Emmy Award winner The Office, George Foster Peabody Award winner Friday Night Lights, and Emmy Award winner 30 Rock.