Mumbai: Universal Music Group (UMG) and social networking destination and online magazine Kiwibox have entered into an agreement that will provide the Kiwibox network of users access to thousands of videos from the world’s most popular artists.

This partnership for Kiwibox represents the premier destination site for teenage entertainment. UMG’s music video catalog will be interwoven into Kiwibox’s exclusive teen editorial content under the title of "Kiwibox Music Videos" and plans to launch in Q4 of 2008.

"Music remains one of the most important outlets of teen expression and Kiwibox has long been a leader in promoting artists to its rapidly expanding community, " said Kiwibox CEO Lin Dai. "This UMG partnership validates our long-standing relationship with the music industry and commitment to providing valuable content for teens. As we continue to innovate with the latest technology and entertainment, we will look for ways to further enhance the overall user experience."

"The music business continues to evolve within the Web 2.0 space and UMG’s video syndication offering is a great way for Kiwibox, which already delivers a compelling destination for the sought-after teen market, to create an even stronger media experience," stated Universal Music Group senior vice president, global digital initiatives Larry Baach. "Kiwibox effectively taps into a targeted group of teen listeners and the new agreement allows UMG to showcase our top video content to the very group that most closely identifies with it."

UMG video content will be advertising supported and Kiwibox, artists, labels and copyright holders will all receive a share of revenue from the ads displayed next to their music video content.