MUMBAI: Airtel digital TV has enabled all its High Definition (HD) and HD Recorder Set Top Boxes (STBs) to upscale its complete array of Standard Definition (SD) channels to HD like quality (resolution -1080) with a 16:9 wide aspect ratio.

Customers can view all programs with enhanced contrast with sharper, brighter and more vivid picture quality. This feature is available at no extra charge for all Airtel digital TV HD, HD Recorder customers.

The effort is consistent to Airtel digital TV’s efforts of driving innovation to bring in propositions that make technology both useful and future ready for customers. Features like India’s first Universal Remote OR the innovative Remote Recording facility OR introducing the Dolby Digital Plus experience to HD have helped raise the benchmarks for TV viewing experience in India. The move to enable both its existing and new HD customers to be able to view 3D content has been another step in Airtel digital TV’s efforts in progressively enhancing customer experience.

Bharti Airtel CMO-Airtel digital TV Sugato Banerji said, “We believe that these initiatives will help build category awareness in the HD market that has an increasing number of customers trying out various options that can help enhance their Standard Definition viewing experience. The journey towards True High Definition has but just begun for the Indian DTH customer and will get further impetus with the entire production, storage and distribution chain moving to HD over the next few years.”