MUMBAI: Phase 4 Films, a client of Rentrak’s Box Office Essentials service, has chosen to tap Rentrak’s multiscreen measurement capabilities by signing an OnDemand Essentials contract in order to manage and grow its on-demand business.

Phase 4 Films is one of the leading full service independent studios in the US and Canada and distributes a catalogue of over 1,500 titles; creating one of the largest independent libraries in North America.

"Phase 4 is now directly distributing video-on-demand, a category that is highly competitive. OnDemand Essentials is our choice for providing timely, accurate and actionable information for our movie titles," said Phase 4 Films executive vice president of sales and marketing David Richardson.

"OnDemand Essentials continues to increase its market share of network subscriptions and this latest subscription continues to reinforce Rentrak as the currency for the on-demand platform," said Rentrak vice president of OnDemand Essentials Gordon Jones.

Rentrak’s OnDemand Essentials processes daily, census-level on-demand data representing over 80 million set-top boxes from 38 cable, telco and satellite providers and 100% of the top-25 operators offering video-on-demand. Rentrak’s extensive on-demand data is used by more than 150 network and studio clients.