MUMBAI: Turner International India Pvt. Ltd. has extended the mobile presence of Cartoon Network with Mobile2win. The latter will create a WAP site for Cartoon Network and provide support in content distribution across mobile carriers. Cartoon Network’s content will be launched on Hutch, Airtel, BPL and Spice Telecom and will feature on other operator portals as well.
Mobile2win will also distribute the channel’s mobile content such as wallpapers, animations, themes, ring tones and games for Cartoon Network’s shows. Some of the shows that will be made available are Tom & Jerry, The Powerpuff Girls, Johnny Bravo, Scooby Doo, Dexter’s Laboratory, amongst others. The earlier agreement with Mobile2win included providing interactive wireless solutions for popular Turner International India channels, namely CNN, Cartoon Network and POGO.
Turner International India Pvt. Ltd vice president distribution and business operations (India and South Asia) Siddharth Jain said, “With the exponential growth of mobile users in India, wireless activity, integrated with television, is an exciting medium for increasing viewership, viewer interactivity and ensuring that our content is available anytime and anyplace, in an interactive and easy-to-use format, on as many different platforms as possible.”
Mobile2win co-founder and country head Rajiv Hiranandani adds, “The age group between 12–20 is soon going to be one of the largest groups consuming content in the years to come. Mobile2win has seen this trend and we therefore are very excited with this partnership. With our multiple distribution points, we hope to open up this untapped market in partnership with Turner.”
In addition to the latest association with Mobile2Win, Turner has signed deals with Tata Broadband for the first video on demand (VOD) in the country and with Dialog Telekom in Srilanka for live streaming for CNNi and Cartoon Network as a loop service.
