MUMBAI: FOX International Channel has appointed Debarpita Banerjee as vice president – marketing.

In her new role, Bannerjee will be responsible for marketing and communications initiatives for the bouquet of channels under FOX International Channels in India such as National Geographic Channel, FOX History & Entertainment, Baby TV, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music and National Geographic Channel HD.

Bannerjee said, “I am very pleased to join the FOX International Channels family in India at this stage and will aim at strengthening the existing brands in the Indian subcontinent. While advertising has been full of challenges and excitement, brand building subsumes advertising and hopefully will throw up a new set of challenges. I am eagerly looking forward to this new role.”

Fox International Channel & National Geographic Network India MD Keertan Adyanthaya added, “We are extremely excited to have Debarpita on board, as a part of our leadership team to spearhead marketing and communications. She comes with a rich experience of working on the strategy for diverse international brands and under her leadership we are confident that our brands across the channels will strengthen even further.”

Bannerjee comes with 14 years of experience with advertising majors like BBDO, Leo Burnett & JWT, where she had spearheaded accounts for brands like Horlicks, ICI Dulux, Coca Cola, GSK, SBI etc.