MUMBAI: Indian Premier League (IPL) team Kings XI Punjab has roped in Q Cinemas as its official multiplex sponsor for the tournament, which is slated to begin on 8 April.

Under this sponsorship deal, Q Cinemas will have its branding on the team players’ jersey.

Kings XI Punjab COO Col. Arvinder Singh said, "We are extremely happy to be associated with Q Cinemas. As a multiplex chain it aims towards providing an unforgettable entertaining experience via movies. Kings XI Punjab also aims to provide memorable cricketainment for its fans. Hence, this association is well suited and in synergy with the stated aims of the both the companies."

Q Cinemas CMD Syed Salim added, "We are privileged to be associated with a team like Kings XI Punjab as we identify with its reputation of strength, superiority and consistency. We wish the team the very best in the forthcoming season and look forward to a long term association with them."