Mauj Mobile ties up with For Him Magazine for mobile readership


Mumbai: Mauj Mobile has exclusively associated with For Him Magazine (FHM), the leading international men’s magazine for a complete content distribution tie up in the form of a mobile magazine. Through this partnership, and working with MIA International, FHM’s International Mobile Technical Partner Mauj Mobile will enable consumers to access FHM’s complete array of content such as editorial news, mobile calendars, interviews, animations, graphics, and wallpapers on the mobile platform. As part of the deal, Mauj Mobile will also create a WAP site for FHM in the second phase of the rollout.

Commenting on their association with FHM, Mauj Mobile head content and international business Dippak Khurana said, "Mauj Mobile has been at the forefront of bringing fashion content to Indian consumers and FHM is yet another addition to our past successes with fashion properties such as Maxim, Gladrags, Miss World 2006 and Man’s world. With this association, we will be front-running a new trend of ‘Mobizines’ – (Mobile magazines) in India where readers can access a whole range of imagery, video and editorial content from magazines on their mobile phones."

According to industry estimates, Indians download almost 60,000 images on a daily basis across various categories like fashion, bollywood, nature, greetings, devotional and sports etc.

FHM International general manager Mark Beard said, "With the demand for fashion based content growing at a phenomenal rate, it was a natural fit for FHM to expand into mobile media in India. Given its strength in WAP portal services, content aggregation and extensive India distribution, we are proud to have partnered with Mauj Mobile for this association and look forward to Mauj working alongside MIA International and Next Gen Publishing, Publisher of FHM India, to create a compelling range of services for both current and new FHM readers."

Digital Media & Technology head Girish Mallya said, "NextGen are pleased to be announcing the launch of FHM Mobile in India. NextGen Publishing was the first publisher in any international territory to simultaneously launch FHM in magazine and web format ( on the same day and launching mobile services is a natural progression to further increase the brand footprint of FHM within the Indian market"

The launch of FHM Mobile in India joins a growing global, multi-platform FHM portfolio, including 31 international editions of the magazine, and increasing numbers of .com and mobile sites across the world.