MUMBAI: Optical media storage major Moser Baer is now looking at strengthening its position in the IT Hardware and Peripheral space.

The company is looking to capitalize on Neoteric Infomatique’s market reach and network across India and has tied up with it for distribution of its products. Neoteric will now distribute Moser Baer product line of optical disc drives (ODD), USB drives, TFT monitors, external hard drives and memory cards.

Moser Baer assistant general manager, domestic marketing Sudip De said, “Moser Baer has a clear focus to become a leader in the IT Hardware and Peripheral space. We have chosen Neoteric to partner us in our endeavor; we look to Neoteric’s distribution expertise and market reach to help us achieve this.” 

Neoteric Infomatique vice president sales and marketing Sanjay Zadoo added, “Our understanding of PC components and peripheral business combined with the strength that we have in terms of geographical reach across India, we plan to take this business to new heights.”