MUMBAI: Times Television Network’s English movie channel Movies Now has appointed Mandar Natekar as national ad sales head.

Natekar will report to Movies Now channel head Ajay Trigunayat.

Trigunayat said, "We are very pleased to have Mandar on-board; he brings along a decade of TV & digital space experience; an ideal mix to develop a robust strategy and revenue pipeline for Movies Now."

Natekar joins Movies Now with over 10 years of experience in the field of sales and marketing. In his new role, he will drive the new brand to the market and establish Movies Now as a preferred platform for advertisers across the country.

Prior to joining Movies Now, Natekar was with Reliance Big Entertainment’s new media venture – BigAdda as revenue head and CMO. Prior to BigAdda, he worked with Turner International for over five years where he last held the post of West & North head for HBO ad sales.