NDTV Imagine and Balaji get together for 10- 11 pm slot


Mumbai: NDTV Imagine and Balaji Telefilms announced their association on 7 January for two new shows in the 10.00-11.00 pm time slot.

Starting 19 January at 10:00 pm NDTV Imagine will debut two back-to-back new shows from Balaji Telefilms- Bandini at 10:00 p.m. followed by Kitani Mohabbat Hai at 10:30 p.m. and will air Monday-Thursday only on NDTV Imagine.

Pertinent to note here is that, Balaji Telefilms earlier had the same time slot on Star Plus channel, which was started when Sameer Nair was its CEO. To this Balaji Telefilms creative director Ekta Kapoor says, "As soon the exclusivity of the time slot with Star was over, I have returned to my ex bosses to make shows for them. I’m very pleased with the line-up of our shows we have created for NDTV Imagine.  I am equally excited to be back with a 10:00 p.m. to 11:00 p.m. time-band."  

Announcing the two new shows, NDTV Imagine EVP content Shailja Kejriwal said, "Bandini & Kitani Mohabbat Hai are shows that capture every emotion, from love to hate and from joy to sadness and from aspirations to blind ambition.  The backdrop and settings are distinct from each other and unique in their own right.  The cast is fresh and the story is very entertaining. Put this together with the creative and production excellence of Balaji and NDTV Imagine and you have all the ingredients that will make these shows a staple diet with viewers for one hour, night after night!"