MUMBAI: Kids channel Nick has acquired the merchandising rights for Ninja Hattori. Recently, Nick India signed the deal with Shogakukan-Shuseisha Productions Co. Ltd. to obtain both – product as well as promotional licensing rights for Ninja Hattori. Ninja Hattori has been the #1 show on Nick, consistently for the last 18 months.

Nick India has got aggressive licensing plans around the show and plans to launch the range across various categories in the market by early next year. Ninja Hattori is one of the most loved Nicktoons on Nick and has been instrumental in propelling the channel to its No. 1 position.

Viacom18 Media vice president, consumer products Sandeep Dahiya said, "Ninja Hattori has been the frontrunner (in both popularity and appeal) in the kids entertainment category and therefore it’s only natural that we extend his presence beyond television. The launch of Ninja Hattori merchandise will further strengthen our existing merchandising program around Dora and SpongeBob, with an existing presence in over 20 categories in India."

Shogakukan-Shuseisha Productions executive director licensing department, media division Akira Fujita said, "We’re proud to be involved in the creation of this very unique range of Ninja Hattori consumer products for kids. This is our very first venture together, and I am sure that Ninja Hattori will be a super success. We are sure all kids are waiting to have their favourite Nick toon ‘Ninja Hattori’ in their playrooms."