Pavitharan appointed new K Sera Sera MD

MUMBAI: K Sera Sera Productions’ promoter Parag Sanghavi has stepped down from the position of managing director of the company.


Sanghavi resigned from his post yesterday (28 February) and has been replaced by erstwhile chief operating officer (television) Rajesh Pavitharan.


Prior to joining K Sera Sera, Pavitharan was with Ekta Kapoor’s Balaji Telefilms as chief operating officer where he was responsible for production, marketing and developing strategies. He has over 12 years of experience in the media industry and has been with K Sera Sera since November 2004.


Speaking to Businessofcinema.com regarding the same, Sanghvi says, “We wanted our company to be a more professionally managed and run company and hence Rajesh Pavitharan was the ideal choice for the same. He has been with us for the last three years. Additionally, our chief financial officer Amar Panghal has also been appointed as an additional director of the company.”

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