PNC’s Pyaar Ke Side/Effects at Cairo fest


MUMBAI: Pritish Nandy Communications’ Pyaar Ke Side/Effects, which starred Mallika Sherawat and Rahul Bose has been selected for the Cairo International Film Festival 2007.


This film festival is the oldest in the whole of the Middle East and is a major attraction to members of World cinema.


PNC chairman Pritish Nandy said, “We are extremely proud to receive this bit of news for it reaffirms our commitment to the new kind of cinema that is changing Bollywood and making it a global force to reckon with.”


President of the film festival Ezzat Abou Ouf added, “My personal thanks for making this such a great film. You honor us by entering such superb productions.”


Pyaar Ke Side/Effects was directed by debutante director Saket Chaudhary and had music by Pritam.