MUMBAI: Multiplex chain PVR has inked a joint venture with Major Cineplex Group of Thailand to bring lifestyle entertainment concepts to Indian consumers.
The JV would set up bowling alleys, karaoke centers, ice skating rinks and gaming zones in and around the company’s multiplexes to complete the out of home experience for Indian consumers. PVR plans to cater to the evolving tastes of today’s Indian consumers where there has been a significant increase in consumption expenditure due to rising disposable incomes on account of sustained growth in all income levels.
The JV agreement was signed in Bangkok between PVR chairman and managing director Ajay Bijli and Major Cineplex Group chairman and managing director Kh. Vicha. This venture plans to set up 150 to 200 lanes in the next three years in key cities across India.
