Mumbai: Percept Out-of-Home, the media division of Percept, bagged the outdoor
duties for UTV’s latest Hindi movie channel – UTV Movies. Percept Outdoor will handle the out-of-home launch of the channel across Delhi NCR, UP, West Bengal, Gujarat, Rajasthan, and Punjab.
Unlike other standalone agencies, Percept OOH operates as three verticals viz. outdoor, rural and retail. This enables the company to provide a one stop solution to its clients in the Out of Home space or function as separate verticals as per the client’s media requirements.
Percept Out-of-Home boasts of a diverse client portfolio including UTV, Lifestyle, Kohinoor, Canon, DLF, Electrolux, Binani Cements, Stanza, EMRI, Exide, Samsung, Fosters, Kohler, Yum Restaurants, MCX, Titan, Srijan Developers and Seagrams, Pidilite, DKT, Idea Cellular, ICICI prudential, Canon, Zicom, Moneygram, ICICI, Unitech and DLF.
Percept Out-of-Home has the largest national network of on ground presence in 24 locations and a dedicated team of over 100 professionals with in-depth knowledge and skill sets to offer customized and relevant solutions to clients in the least turnaround time. Percept Out-of-Home also leverages the strengths of Percept’s diverse portfolio and expertise to provide successful OOH solutions for its clients.
Today, Percept Out-of-Home is amongst the Top 5 Out-Of-Home communications specialist in the country. In a span of 3-4 years, Percept Out-of-Home has successfully created a shift in the industry’s perspective in India – from conventional outdoors to all-encompassing 360-degree Out-of-Home communication solutions. Percept Out-of-Home meets the clients’ needs; to explore and create new OOH channels and new media options, which are used as benchmarks and best practices in the industry.