Ae Dil Hai Mushkil directed by Karan Johar has been talked about since the time its first view was launched. All the songs have already become youth anthems and topping the chartbusters.

Have you realized that no one apart from Ranbir Kapoor is seen promoting the movie? We know Anushka Sharma is busy shooting extensively in Europe for Imtiaz Ali’s upcoming movie The Ring along with Shah Rukh Khan. But what about the second leading lady Aishwarya Rai Bachchan? Why is she missing in action? Why is she not seen promoting the movie where she all set to break her previous images and form a new sassy image?

Reportedly, this is a strategic decision. It was reported that both the actresses would promote the film together. Because while Aishwarya has a small role, Anushka is the leading lady and Aishwarya promoting the film without her would send out wrong messages. Strategy seems peculiar but interesting, right?

ADHM has been hitting the news ever since the Uri attacks and following which the IMPPA (Indian Motion Pictures Producers’ Association) passing a resolution banning working with Pakistani artists till the relations between the two countries ease out. Karan Johar has also received flak for speaking against the ban and his office was vandalized by Maharashtra Navnirman Sena (MNS) workers. MNS has threatened to hamper the release of ADHM because of Fawad Khan, a Pakistani actor who is also in the movie.

Since then Johar and his entire team of ADHM have been tight-lipped about everything. In fact, sources have revealed that even while Ranbir is seen promoting the movie on various shows, he has not been meeting or interacting with media. Also, the ADHM makers have explicitly even told the show producers not to include any joke on the Pakistani artists ban during their show.

ADHM is all set to release this Diwali and is clashing with Ajay Devgn’s dream project Shivaay.