film has added another feather to the already decorated hat. The film has gotthe widest release ever on iTunes, which is a first for any Indian film. Directed by Farah Khan, Happy New Year has become the first Bollywood film to premiere in iTunes Gulf region and in 16 LatinAmerican countries.
Confirming the news, Gaurav Verma, Chief Revenue Officer, RCE said, “Technology has
always helped in overcoming barriers, sometimes they are economical and sometime language.Riding on the reach of iTunes we have been able to cater to audience in over 100 countries with
regional subtitles who can now consume our movies on a swipe at their convenience.Theatrically, we reach out to 50-55 countries for a big film and digital platforms help us inexpanding our reach as was the case with our earlier initiative Direct-To-Fan, which made thefilm available to a global audience.”
An action-packed musical heist, HNY was worldwide distributed by Yash Raj Films and starsDeepika Padukone, Shah Rukh Khan, Abhishek Bachchan, Boman Irani, Sonu Sood andVivaan Shah in key roles. HNY was released in India on 24th October last year and has been released theatrically, on D2F and on home video in many traditional and non-traditional markets
since then. HNY also got the biggest release in China on their New Year weekend recently and will be available in German from 20th March on home video as well.