Dhoom 3 countdown has begun, with hardly few hours remaining for one of 2013’s highly awaited film to release. Dhoom 3 is poised to record a massive opening, based on the initial advance booking report at the Box Office.
Advance bookings for Dhoom 3 started on Monday, December 16, 2013. The response has been overwhelming all over India. Yash Raj Films is releasing Dhoom 3 at around 4,000 screens nationally, making it one of the biggest releases in India. Overseas Dhoom 3 has more than 700 screens.
The online ticket booking portals suggest that most of the shows in multiplexes around India are already sold, and remaining are fast filling. The record of making the highest advance online booking is currently with Salman Khan, Katrina Kaif starrer Ek Tha Tiger. It looks like Dhoom 3 might break this record.
To add to this Dhoom 3 is releasing during the holiday season, with no major release coming up for next entire month. The next major release would be Salman Khan’s Jai Ho on January 24, 2014. Madhuri Dixit’s Dedh Ishqiya will release on January 10, 2014.
Dhoom 3 stars Aamir Khan, Katrina Kaif, Abhishek Bachchan and Uday Chopra in lead roles.
ALSO READ: Ek Tha Tiger Registers 80% Advance Booking
MORE ON DHOOM 3: Yash Raj Films VS Piracy – Battle Gets Fierce
The makers of Dhoom 3, Yash Raj Films have decided to combat piracy in a rather futuristic way, and have taken a strong stance of going digital with a mere handful prints of the film, with the idea being to try and shift exhibitors to the digital wagon.
A lot of revenue is lost at the Box Office due to piracy, which is a known fact by now. The authorities may have got into a stronger anti-piracy campaign, or even demanded capital punishment for the crime, but the problem still persists. The pirated DVDs of all latest films are still available freely, even in Mumbai, which is the Bollywood capital. You can still see roadside hawkers at any local railway stations in Mumbai and various places freely selling pirated copies of almost every single movie, right under the nose of policemen patrolling the city. On the contrary, you can even very easily spot policemen themselves picking up pirated DVDs from such hawkers, as part of their bribe. It is a very common situation nowadays.
To combat this, earlier this year, Yash Raj Films had announced that there would be no physical reels of Dhoom 3, and hence exhibitors keen to show the film needed to make the technology shift. The main issue here is that most of India’s single screen cinemas are still not equipped with this latest technology.
Currently, India has around 1200 multiplex screens, and about 12,000 single screens. Dhoom 3 will release on the digital and UFO digital cinemas. This will help prevent piracy to a very large extent. Even if one manages to cheat, the prints are watermarked and fingerprinted. This makes it easy to trace, and the cheaters can be caught immediately. It would be difficult for piracy racketeers to prolong, and this may compel the audiences to visit the theatres to watch their favorite film. (READ FULL REPORT)
