MUMBAI: ScreenPlay Inc., a provider of one promotional video content catalogs has expanded its ScreenPlay Passport Content Management System to include delivery of customized media assets to 19 countries in 12 languages. ScreenPlay acquires...
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Telecom Express, IMImobile to launch mobile interaction specialist
MUMBAI: Telecom Express, a provider of interactive services to UK media companies, and IMImobile, have launched IMEXmobile. The joint venture company has been set-up to provide major UK media groups with an end to...
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Cineplexx & RealD ink 3D partnership for 100 screens in Austria
MUMBAI: RealD has partnered with Austrian cinema chain Cineplexx GmbH to add RealD 3D capabilities to 100 of its nearly 200 screens. The rollout will begin immediately on 15 screens upgraded with RealD 3D...
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Universal Republic Records ups Tom Mackay as EVP, A&R
MUMBAI: Universal Republic Records has promoted Tom Mackay to executive vice president of A&R. Formerly, he served as senior vice president of A&R for the label. In this expanded role, Mackay will be responsible...
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MySpace returns to start-up culture; cuts staff by 30%
As part of a plan to restructure itself into a more innovative, efficient, and entrepreneurial business, MySpace will reduce its staff by nearly 30 per cent....
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LG Mobile Phones unleashes marketing campaign for Transformers
MUMBAI: LG Mobile Phones will be launching a comprehensive multi-discipline marketing campaign for the DreamWorks Pictures and Paramount Pictures’ upcoming film – Transformers: Revenge of the Fallen. The tie-in campaign includes a customized television...
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Imax inks three film co-production deal with Chinese studio
Imax Corporation and China's privately owned media group Huayi Bros. Media Corporation Ltd have inked a co-production deal for three films....
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Warner Bros’ The Hangover tops at UK box office
MUMBAI: Warner Bros. Pictures and Legendary Pictures’ new comedy The Hangover took the top spot at the UK box office this weekend. This is the biggest opening 15 certificate film in the UK to...
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3D theatre screens touch 5,000 mark worldwide
There are now over 5,000 digital 3D screens worldwide & the companies that are installing 3D equipment in theaters are rapidly expanding....
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IAB standardizes in-game advertising measurement
MUMBAI: As consumers spend more time playing in immersive gaming environments, marketers and game publishers have been struggling to compare campaign results because different measurement methodologies are used by different platforms. To establish a...
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