Autodesk, EA groom digital media leaders


MUMBAI: Autodesk and Electronic Arts are introducing a new project design workshop for Canada‘s first Masters for Digital Media (MDM) Program at Great Northern Way Campus in Vancouver, British Columbia. As part of the 20-month MDM Program, the workshop will equip students with techniques to plan and manage digital media projects in their academic and professional careers.


Electronic Arts senior vice president Glenn Entis and Autodesk Fellow Tom Wujec developed the curriculum and will be teaching the workshop. Following the workshop, student teams will be equipped to work on industry funded digital media projects that include: multi-player online game development; the creation of next-generation digital social networks; the 3D graphical visualization of a sustainable ocean ecosystem; and a 3D virtual ride on the Canada Line – the expanded rapid transit system which will be in place for the Vancouver 2010 Winter Olympics.


“Our goal is to shape the next-generation of digital media leaders,” said MDM Program executive director Dr. Gerri Sinclair. “We’re collaborating with industry luminaries such as Electronic Arts and Autodesk so that the students can benefit from their forward thinking. The project design workshop will give students the tools they need to manage real-world digital media projects.”


EA’s Entis said, “I’m very excited about leading this workshop. There’s a clear need for better planning of digital media projects, particularly with the rapidpace of technological change. The right pre-production planning can make or break a project.”


Autodesk’s Wujec added, “Autodesk’s knowledge and experience in multiple industries, including entertainment, automotive design, manufacturing and building, complement Electronic Arts’ approach to thinking more broadly about digital project planning. There’s growing demand for rigorous pre-production planning and visual communication throughout digital media projects. With this workshop, we’re helping tomorrow’s digital media leaders design better projects and arrive at the best choices in less time. At the heart of this emerging innovation practice is the art of making ideas visible.”