LONDON: Chanel No. 5 has chosen Brad Pitt as its model for women’s line of perfume

According to E! Online, The 48 year old is slated to shoot his first campaign in London this week, making history as the famous fragrance’s first male face.

Chanel No. 5 was earlier represented by Catherine Deneuve, Nicole Kidman, Lauren Hutton, Estella Warren and Ali MacGraw. Pitt is reportedly charging a seven-figure sum for the advertisements that will be release near the end of this year. He has already purchased a new home in the city with fiance Angelina Jolie.