Mumbai: The Cable & Satellite Broadcasting Association of Asia (CASBAA) has added two new corporate members – Manila-based media service provider Mediascape (part of Philippines telco PLDT) and Malaysian Internet and multimedia solutions provider TM Net Sdn Bhd (TM Net).

CASBAA also announced that China Entertainment Television (CETV), a Mandarin Chinese-language satellite TV channel in the Greater China region, has upgraded its Corporate membership to Patron status under the brand name Tom Group.

"To date, some 20 organizations have joined the Association in 2008, taking total membership to 135 companies," said CASBAA chairman Marcel Fenez. "This is a record for annual growth in the Association’s 17-year history."
                                                                                                        
According to CASBAA, the continued upward curve in membership is a clear indicator that the market remains confident of the future of Asia’s communications industry. "This also reflects the increasing value of the CASBAA membership," said Fenez.

Meanwhile, CASBAA has seen more European networks entering in the Asian market. "Reflecting this, during next week’s CASBAA Convention 2008 in Hong Kong, we will be looking at this outbreak of Euro Euphoria," added Fenez.

Senior executives from European channels including Euronews president Philippe Cayla and ITV Global Entertainment president Peter Iacono will participate in keynotes and panel discussions at the Convention to share insights on the Asia market, as well as their positioning strategies.