MUMBAI: CinemaNow, a provider of digital quality movies and TV shows, has partnered with provider of new media TAVI to offer a customized service that will enable TAVI IPTV Media Player users to directly download and playback CinemaNow’s library of Hollywood and independent video content on-the-go. Users will also be able to utilize the device to watch their CinemaNow content on television.

Priced from $1.99 to $19.99, CinemaNow’s offerings will include major movie and television releases from Disney, Fox, Lionsgate, MGM, Paramount, Sony, Universal and Warner Bros. In addition, CinemaNow will offer TAVI 030 users music videos and concerts from EMI and Sony BMG, along with various programming from the Sundance Channel, A&E, the History Channel, Egami and many other creators.

CinemaNow chief operating officer David Cook said, “The partnership with an innovative company such as TAVI extends CinemaNow’s ongoing initiative of developing customized digital entertainment technologies for various consumer electronics devices.”

“The pairing of TAVI’s unique video playback capabilities with CinemaNow’s industry-leading content library promises to elevate the mobile video experience to a new level of quality and convenience,” TAVI advisory board member and former Disney strategy SVP Dan Hsieh said.