Samsung, Dreamworks and Technicolor form 3-D alliance


MUMBAI: Samsung Electronics America, DreamWorks Animation SKG and Technicolor have formed a global strategic alliance for the delivery of a complete 3-D home entertainment solution in 2010. The three companies have joined forces to accelerate the worldwide deployment of in-home 3-D to mainstream consumers.


The solution includes a broad line-up of 3D-capable HDTVs from Samsung, its new 3D Blu-ray disc player, and an exclusive promotion that includes a first-time feature-length, 3D Blu-ray version of DreamWorks Animation’s 2009 release, Monsters vs. Aliens. The disc will be created and produced by Technicolor. Samsung will provide customers several 3D selections, including the short Bob’s Big Break as well as trailers for 2010 DreamWorks Animation feature film releases How to Train your Dragon and Shrek Forever After on Samsung HDTVs with its Internet@TV feature.


“We’ve continued to innovate and make significant investments in 3-D technology since we delivered our first 3-D HDTV to market in 2007, and now we’re pleased to deliver a complete 3-D entertainment offering for the home along with industry-leading innovators like DreamWorks Animation and Technicolor,” said Samsung Electronics America president Consumer Electronics Division Tim Baxter. “There has been great success with 3-D in theaters, and the stars have finally aligned to bring this experience to the home with combination of standardization, plenty of product options and 3D content.”


“2009 was the Year of 3-D in theaters throughout the world as movie-goers consistently chose the premium 3-D experiences,” said DreamWorks Animation chief executive officer Jeffrey Katzenberg. “Innovative technology is at the heart of everything we do at DreamWorks Animation so we are thrilled that Samsung’s industry-leading 3-D HDTVs and Technicolor’s first-of-its-kind Blu-ray technology can now bring 3-D content to consumers across the globe at home.”


“We have great collaborators in Samsung and DreamWorks Animation to make in-home 3-D content available to the consumer,” said Technicolor chairman and chief executive officer Frederic Rose. “With our innovations in Blu-ray 3D technology, Technicolor is well-positioned to meet consumer demand for 3-D in the home. We look forward to continuing to help DreamWorks Animation innovate its art of storytelling and Samsung extend its global home entertainment leadership into the 3-D space.”


For those who want to add the third dimension to their regular TV viewing, Samsung included in its 3-D processor an auto-conversion technology that renders 2-D content into 3-D in real time. Samsung’s 3-D solution uses active-shutter glasses.